Many businesses feel nervous about pillars or columns in their stand space, unsure how to make them enhance the look, rather than detract from or even obstruct their branding.
The good news is that, with strategic design, these pillars can be integrated into the stand design, offering more space for branding.
Here are some options for concealing/ integrating columns in exhibition stand design:
- Build around them and clad them – Structure is built around the pillars for graphic panels to attach to.
- Clad directly – With some pillars, graphic panels can be attached directly.
If you’re really not keen on the idea of pillars, ask organisers for the exact location of obstructions or pillars before the event.
