Whether you are exhibiting in your home market or an international one, the goal, putting branding front and centre, is likely to be the same. However, your approach may vary to cater to the different audiences.
Your brand should look consistent across international and local trade fairs, as this helps to increase brand recall and recognisability.
Language is the key variable between international and local shows. It is recommended to prioritise universality, using either English, the local language, or a combination of the two. Some people use more imagery on the exhibition stand to appeal universally; others use monitors and video content to tailor messaging to the local area.
If you would like expert advice on designing for international vs local trade shows, our expert design consultants can help you. Contact us at design@quadrant2design.com or call 01202723500.
