Some of the terminology surrounding shows and conferences can be confusing.
Here we translate some most misunderstood terms and phrases associated with the exhibiting, corporate events and meetings industry.
Shell-scheme: These are the rows of exhibiting booths seen at most shows, usually built from an aluminium modular system called Octanorm. These booths come in an assortment of different sizes and configurations, generally between 6 to 24 square metres in size.
Space-only: In contrast to shell-scheme, space-only is as the name suggests, simply a chalked out area in the venue. Within this space, exhibitors build or have built, their display or booth.
Build-Up: This is the time period allowed by the Show Organisers, to build the exhibition stands within the venue.
Break-Down: The period allowed after the show is finished for exhibitors and contractors to dismantle and remove all displays and materials.
Rigging: The attaching, be specialist show contractors, of any display or lighting rig from the venues roof structure.
Banner Displays: Wide range of cheap banner type solutions are available, including Roller-Banners, Fabric Banners and Tensioned Banner Systems. Typical price range: £50.00 to £150.00.
Fabric Displays: For small scale displays, Fabric Stands are popular. Extremely lightweight, seamless and portable, available in different widths and styles.
iPad Display Stands: With so many show exhibitors using iPad and Tablet devices on their exhibition stands, a whole wide range of display stands have been created for these displays, costing from £99.00 up to £350.00.
Shell Scheme Graphics: Many companies will supply large-format graphic panels, to fit into the shell scheme booth, at prices of around £150.00 per graphic.
Trade Show: Term used in the United States to describe what Europeans would call an exhibition or show.
Booth: Another US term, for what Europeans call an exhibition stand. Not to be confused with a shell-scheme booth.
Island Site: A term used for a space-only site with 4 open sides, allowing the exhibit to be viewed from any angle.
Project Management: In exhibiting terms, this describes the process of managing the design development of a trade-show exhibit, the manufacture of the booth and graphics, the processing of show and organiser administration and the installation on-site at the venue.
Organiser: In the event industry, this denotes the company or organisation that mounts, or ‘organises’ a show, or a suite of shows.
Pop Up Displays: Pop-up displays are the simple curved graphic structures used extensively as a cheap, easily setup small display. These stands suit newcomers to exhibitions who want something that’s portable and quick to build. Typical prices are from £599.00 to £1750.00.
Velcro-Friendly Display Boards: Often available as 6 Panel Displays or 8 Panel Displays, these are fabric (velcro-receptive) panels in set configurations.
Literature Stands: Available as wall-mounted, portable or semi-permanent literature displays, in prices from as low as £45.00 up to around £250.00.
Hire Exhibit Furniture: portable furniture hire is usually supplied at shows by the Organiser appointed contractor.
When buying any complex and highly specified product and service, it’s easy to end up going down the wrong route.
We attempt here to assist in dispelling some of the more common errors made when buying or hiring a booth or display.
1. Exhibition Stand or Display?
Be careful what you’re buying. Display systems, banner displays or truss systems are not really exhibitions stands in the true sense.
You may be wasting your money on a cheap, limited solution that won’t show your company in its best light.
2. Modular or Custom?
Custom trade-show booths are great if you have an unlimited budget and don’t mind having to re-invent the wheel every time you exhibit.
Modular allows exhibitors to reconfigure and reuse across a series of events. However, many modular solutions are cheap-looking and are not up to standard.
3. What are Custom-Modular displays?
A term that has become popular in recent years; means an exhibition stand system that can create a custom-designed look, yet is modular and reusable in different stand space, like our Prestige Events System.
But beware: increasingly many purveyors of cheap and shabby banner displays are now using this term.
4. Are self build exhibits a good idea?
Only if you have people with the skill and inclinations to take on the logistics and installation.
Self-managing your displays can save you money while giving you the freedom to exhibit more frequently.
5. Shell-scheme space or space-only?
Shell-scheme is more expensive per square metre, but you get basic walls, lighting and carpet included.
Most shell-scheme is a smaller space, generally up to about 24 sq. metres.
‘Space-only’ sites are as the title suggests; a chalked out area within the exhibition hall, within which you build your exhibition stands.
6. How much are trade show booths?
The price depends on the quality, size of the stand, complexity of the design, location of the venue and the credentials and experience of your design and build contractor.
Remember, your own company would not sell its premium products or services ‘cheap as chips’ so why would your trade show designers?
Have a look at our price guide for more information.
7. Is hiring my stand a cheap option?
Contractors that offer hire exhibits fall into two camps. Many regard their rental service as the bargain-basement part of their business.
The materials these companies will use for your stand will be worn and scratched; their service levels poor and inadequate for a professional result.
Other contractors such as Quadrant2Design treat their hire stands as their Premier Service, with correspondingly high levels of quality and service.