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Looking for some great new ideas for your exhibiting? Let’s see if we can help with some of our latest and greatest exhibition stand ideas and design innovations!
An attention-grabbing bespoke exhibition stand will require a significant amount of time and investment. But the right exhibition stand design idea can be that defining factor that takes your business from an SME to an industry-leading company.
There are a lot of ideas to consider when it comes to your exhibition stand. And with so many different design possibilities to choose from, it can become a bit of a minefield trying to work out which ideas are right for you.
With the bigger players in your field exhibiting with more spectacular and expensive stands, it would be a mistake to compete with a cheap exhibition stand idea just to try and keep costs down.
But don’t worry if you don’t have the same budget as larger companies in your industry, by coming up with appealing and innovative exhibition stand design ideas, you will create a great impression and engage visitors.
Luckily, we have hundreds of inspirational and bespoke exhibition stand design ideas to help you promote your business at an exhibition. As a leading exhibition company for 20 years, we have created over 10,000 eye-catching exhibition stand ideas for businesses of every size and industry.
As the UK’s sole supplier of the world’s premier exhibition stand system, Prestige Event System, we have a range of exhibition stand design ideas that are truly unique to us. This means your exhibition stand will be distinctive and set you apart from the competition.
It can be a challenge to get noticed in an exhibition hall crammed with brands vying for attention. What ideas will make attendees stop and take notice of your exhibition stand?
Here is our list of exhibition stand design ideas that will get you noticed:
Eye-catching graphics and bold, bright colours will ensure visibility in the exhibition hall, and add that extra “wow” factor to your stand.
As most exhibitors simply settle for flat walls, without any design features, one easy way to ensure you stand out is to utilise your area with a unique 3D custom-designed structure.
Many exhibitors forget to consider height. But utilising high-level branding is one of the best ideas to get your exhibition stand noticed across a crowded exhibition hall.
Another overlooked idea at exhibitions is lighting. But several studies have shown that lighting can increase awareness of your exhibition by 50%. The right type of lighting on an exhibition stand will enhance your product showcases and make your stand more appealing.
When it comes to showing how your product or service works, people prefer watching AV presentations to talking to a salesperson. Dynamic AV features are a sure-fire way to stop people in their tracks and make them pay attention to your stand.
Although it might be the job of the organisers to attract a huge number of attendees to the event itself, it is your task to come up with ideas to entice visitors to your stand. Here is our list of ideas to create engagement at your exhibition stand:
Show people that you’re the exhibition stand having the most fun. One of the best ideas to create fun at your stand is by incorporating an exhibition game. And with many options available, just make sure the one you choose is appropriate for your target audience.
People also love to win, so if you can incorporate a competition element as part of your exhibition with a quality prize visitors can be excited about winning then even better.
Visitors love free stuff, so make sure you provide a giveaway that will be of value to your target audience.
Free food and drink is never a bad option. The time it takes for a visitor to pick up their free snack or drink will provide your salesperson with an opportunity to start a conversation.
Your exhibition stand will get you noticed, but what will really engage visitors at your stand is your staff. Most visitors aren’t going to be confident enough to approach you, so make sure you have an exhibition team who are welcoming and can make them feel comfortable.
If you are exhibiting to showcase your products then you should think of your exhibition stand as a department store window display. Coming up with dynamic ideas to showcase your products can make a huge difference to the number of leads and sales you go home with.
Nothing attracts visitors to an exhibition stand more than movement. If you have an item that moves, such as a technical or mechanical product, then bring it to life by letting attendees see it in action.
Live product demos are not only one of the best ways to create an exciting atmosphere at your exhibition stand, but are more likely to generate high attendee engagement and increase your chances of getting a positive ROI.
When you’re exhibiting products on your stand you want visitors to notice them. Simply having a few shelves at the back of your stand isn’t going to cut it. Move your product showcases to the front of your stand, where they are more likely to capture the attention of visitors who might otherwise have walked past.
Illuminating your products will have a huge impact on increasing sales at your stand. By using lighting features to show off your products you will draw the visitor’s eye to them and make them look more enticing.
When it comes to demonstrating how your service or digital product works then a highly-effective option is the incorporation of audio-visual features on your exhibition stand.
Here is our list of exhibition stand ideas for service or digital products:
One idea that is now very popular with exhibitors is showing attendees what their product or service is capable of on a digital screen at their exhibition stand. By using story-telling graphics to explain your service or product this will engage visitors far more effectively than listening to a salesperson.
Visitors at exhibitions aren’t just there to see new products but also to learn how they work. Having an appealing live demo station where you can highlight the benefits of your product in a hands-on way, will make your exhibition memorable and engaging.
People love it when they have something they can personally interact with on an exhibition stand. Having devices such as i-pads or tablets at the front of your stand is a great idea to get visitors to take an interest in what you do as a business. More importantly, if you ask for login details it can also be a very effective form of lead generation.
Exhibiting with a small exhibition stand isn’t by any means a bad idea. It’s all about what you do with your stand and how you use your space that counts.
If you have booked a small space for your exhibition stand you can still make a big impression with a highly-creative and custom-designed stand that competes with the businesses who have bigger budgets.
By exhibiting with a modular system, such as our Prestige Event System, you can create exciting and curved 3D structures for any space, and add a whole variety of design ideas and product showcases to attract visitors.
Even if you are in a shell scheme you can remove your facias and ceiling grid to extend your stand height by a couple of meters. More importantly, this allows you to use a range of eye-catching high-level branding features that will get you noticed in the exhibition hall.
And even in a small area, you can still create an inviting area by including a fully-branded reception counter.
But if you are exhibiting with a small stand then the best way to promote your brand and stand out from the crowd is with dynamic and creative graphics that will catch the eye of the visitors in the exhibition hall.
A medium-sized exhibition stand allows you more freedom to be creative with your stand design ideas and space. More importantly, this gives you the option to create a more inviting feel to your stand by including arch-ways and different areas visitors can walk around to explore your strategically placed product showcases.
Whatever the size of your stand, you shouldn’t forget about your floor area. By using an exhibition company that offers photo-flooring you can make the most of your space by extending your visually stunning brand graphic into this area.
Although you won’t quite have the space for a lounge area, you can consider adding seating for visitors to stop off. If you are able to include a table or counter top they can sit at, then they this will allow them to study your products for longer.
Again, as you have more space you can make more use of your high-level branding. And a bigger structure also gives you more opportunity for appealing lighting features such as back-lit LED illuminated graphics and illuminated product showcases.
Having a large exhibition stand gives you far extra room to design a more immersive environment, so be sure to make the most of this.
This means you can use you stand structure to create different zones such as a reception area, a seating area and a meeting room area. This extra space also allows you to incorporate a live demo area as part of your stand and more creative ways for showcasing your products.
As we have already said, your exhibition stand is akin to a decorative department store window, so why not utilise 3D effect showcases and LED lighting ideas to show off your products?
Whatever the size of your exhibition stand we have a range of unique and attention-grabbing ideas that will set you apart from the competition. For more inspiration and ideas click here to explore our portfolio of exhibition stand possibilities.
The Prestige Event System is a Swiss designed exhibition stand solution that is exclusive to Quadrant2Design. The system creates custom-designed exhibition stands that benefits from being modular, reusable and sustainable, saving exhibitors money and enhancing their environmental credentials.
Quadrant2Design have invested 20-years of research and development, generating dozens of enhancements and new exhibition stand ideas that have benefited the exhibitors who have invested in the Prestige System. We have highlighted below 12 of our latest enhancements and new exhibition stand ideas.
One of the greatest design features of our exhibition stands are the seamless, flowing panoramic walling.
We had the idea a few years ago that we could extend these panoramic graphics onto the otherwise wasted floor space.
We thought this was a really great exhibition stand idea, as many exhibitors get stuck with the boring grey carpet supplied by the show organisers.
Not only does our Photo-Flooring create great impact, it really sets our client’s exhibition stands apart from the competition.
Nowadays every stand we design incorporates this idea, with the result that nearly all of our exhibition stands feature this new design idea.
If you want to draw attention to your products and display them in a creative way, we have some great ideas for you.
Our designers love to get creative with the different shapes and graphic ideas they can incorporate into our clients exhibition stands.
The idea is to create stunning 3D themed environments to present your product within. The results can be enticing, shocking and entertaining, but always eye-catching!
Here Hannah, showcases a stunning themed showcases for a manufacturer of unique novelty Dinosaur models.
Diamonds (and Jewellery) are a girls best friend – but notoriously difficult to display on an exhibition stand!
Here we have created two amazing showcase ideas for diamonds and jewellery, but which could be adapted for other high value, luxury consumer items.
These showcases have gloss-printed sides and back to provide a sparkly ambience.
One showcase features an edgelit engraved acrylic sign at the front of the showcase, through which the product can be viewed, whereas the other idea has the branded sign at the rear.
Either version can be used to create a sophisticated and stunning product display.
We use these canopy features to link structures on our exhibition stands.
For a while these were quite standard features – pleasing and functional, but not exactly revolutionary!
Then some bright spark in our R&D department came up with the idea of installing LED lighting and creating cut-out branded lighting features.
Little ideas and innovations like this, all help to create an intriguing, themed environment for your products or services.
You can see the idea in work here for our client Animal Friends.
By featuring your products or items in unexpected areas of your exhibition stand you help to create dynamic environments that keep your show-visitors interested.
These ‘end of wall’ showcases are a great idea for showcasing smaller product displays that you want to accentuate, or literature displays and Ipad/tablet displays.
An added bonus is that these showcases are generally situated at the perimiter of your exhibition stand, catching visitors who might otherwise walk by.
As with all of our showcases, we can innovate with printed sides and back, shaped apertures and edgelit engraved signage.
This exhibition stand idea is very popular with clients who have technical items or products to display on their exhibition stands
Let’s be honest, some of these products are not visually the most exciting items to behold!
They are of course important displays to the exhibitor! We have had a great deal of success displaying items of this nature, integrated into our edgelit engraved acrylic signage.
Nearly every modular stand we design, features beautifully branded exhibition stand counters.
We’ve now added two extra design ideas to our counters.
Firstly, they are now available in a stunning gloss finish, that really brings your branding and graphics to life.
Secondly, we’ve added to design option of LED lighting under the rim of the counter-top, to add a gently down-lit suffused lighting feature.
We know that movement on an exhibition stand attracts visitor attention, like no other feature.
And that branding features at a height of 3 metres and above is optimum for sight-lines across a busy exhibition hall.
We’ve combined the two with our revolving branding feature; a 4-sided branded feature driven by a small motor, mounted at high level on your exhibition stand.
Sure to get noticed and sure to attract visitors to your stand.
Your competitors will likely do the standard thing use the cheap, threadbare carpet, supplied by the show organisers suppliers. Oh so predictable and err… boring!
Here is a much better idea for your exhibition stand.
We can design, print and fit a graphic floor that extends your wall graphics into the, otherwise wasted, floor space of your stand.
The results of this innovation are visually amazing and sure to make your stand leap-out at the show visitor.
Your probably aware by now, that we channel a lot of creating thinking into showcasing our clients products.
Paradoxically, we have found that sometimes with a luxury or other high-value product, narrowing or restricting the aperture into a showcase, focuses the visitors attention onto the product, in a way that a larger display does not.
The graphic design idea can be used to accentuate this effect as Hannah demonstrates on this stand.
We believe that no surface of your modular exhibition stand should be left un-branded.
Counters can have graphic design applied, featuring your graphic theme, images or branding.
The idea is to create coherent, seamless branding across your entire exhibition stand.
Another great exhibition stand idea…
The floor space of your exhibition stand can and should be used by your exhibition designer to create added-value from this otherwise redundant space.
As you can see here, the floor space of your exhibition stand can be used as one big branding space, ideal for displaying your logo or other brand elements.