Exhibition Stands at Toy Fair 2025

The UK’s favourite toy show just took place at Olympia London, and we were thrilled to have three outstanding stands! 

Exhibitors at Toy Fair 2025 highly praised the event for its fantastic benefits, connecting businesses with high-quality, relevant leads and providing brilliant networking opportunities. 

Our clients, Zimpli Kids, Mighty Jaxx and Cheatwell Games were thrilled to bring their bathtime play products, puzzles, designer toys and collectables to toy suppliers across Europe!

Toy Fair is the UK’s largest gathering for toy professionals and a key event for serious toy suppliers and manufacturers. This year’s edition took place from the 21st until the 23rd of January at Olympia London.

According to The Guardian, Toy Fair 2025 demonstrated a dynamic shift in toy preferences, with buyers leaning towards micro-collectables over their full-size counterparts. This phenomenon is thought to stem from reduced buying power, less storage space and a growing love for all things itty bitty! As such, tiny collectables were prominent throughout the show’s run-time as businesses capitalised on the newfound  demand.

Zimpli Kids makes fun, innovative bath time and play products ranging from all things slime baths to bath bombs and multi-sensory products.

The team exhibited at Toy Fair 2025 as a part of a busy calendar of events including Spielwarenmesse, Toymaster and INDX. 

Zimpli Kids was excited to make a splash at Toy Fair, with their brand-new, vibrant stand and Care Bear range! Their smiley logo was visible throughout the hall with their unmissable 4m high-level branding while their graphic photo-floor showed visitors exactly what they had on offer.

Mighty Jaxx is an integrated future culture platform that designs and produces digital and physical collectables and designer toys in partnership with some of the greatest talents in the world. Mighty Jaxx works with brands such as Netflix, DC Comics, Hasbro, Toei Animation, Cartoon Network, Nickelodeon and Warner Bros. The collectables utilise NFC (Near-field technology) that collectors can scan to verify the authenticity of the product! 

The team was excited to exhibit at Toy Fair with products from all their major partners. Additionally, Mighty Jaxx had great experts on their stand for visitors to book exclusive meetings and discuss products with.

The stand looked striking and eye-catching as usual with its black and yellow colour scheme, a groovy Kandy X Sanrio Choco Edition Hello Kitty cut-out and a Freeny’s Hidden Disectables cut-out!

Cheatwell Games designs fun, quirky board games, toys, puzzles and gifts that are exported worldwide and distributed across Europe. Cheatwell exhibited at Toy Fair with its latest product releases. From board games to bookmarks, puzzles to jigsaws, and marble runs to amazing gifts, cheatwell’s new range is innovative, exciting and great fun.

Products on offer at the show included Spot The Intro, Tension and Shadow Ninja, among many others. The stand, which was lit up to perfectly showcase products, captured fantastic visitors and leads. Not to mention, it was positioned in the aisle, right next to the famous annual character parade! 

Here at Quadrant2Design, we are great fans of Toy Fair, and even visited in 2024. Check out our 2024 Toy Fair highlights, and interviews from exhibitors at the show…

Here at Quadrant2Design, we absolutely adore this show for its vibrancy and creativity, and cannot wait for the 2026 edition. If you’d like a design proposal for a stand that captures and conveys your toy brand, get in touch with our expert design consultants.

Email design@quadrant2design.com or call +44 (0)1202 723 500 for a free, no-obligation design proposal.  

For more information on Quadrant2Design, please take a look at our credentials.