Exhibition Stands at the Farm Shop & Deli Show

The Farm Shop & Deli Show is the perfect space for the UK’s local farmers and suppliers, prioritising local and regional produce, alongside the latest in equipment, labelling and packaging solutions.

This event is a vital pillar in the UK Food & Drink Shows, a collection of events which serve as a one-stop shop for the UK’s food and drink industry! The Farm Shop & Deli Show attracts budget-holders from the UK’s industry giants. As such, it is crucial to make brand representation a priority, to stand out from your greatest competitors, and to show buyers instantly who you are and what you do.

Here at Quadrant2Design, we have over 25 years of experience in the food and drink sector. Join us as we share some of our favourite examples from last year’s event, reflecting on the specific aspects that make each so successful. We also share some of our favourite activations and engagement ideas for competitive food and drink events like the Farm Shop & Deli Show.

Join Quadrant2Design’s Lara Giani as she visits the Farm Shop & Deli Show, alongside the UK Food and Drink Shows, for the very first time!

The Farm Shop & Deli Show plays a crucial part in the UK Food & Drink Shows, focusing exclusively on local, high-quality and regional produce. With less than half of the food in the UK sourced domestically, this event plays a vital role by providing a platform to support local businesses.

Food and drink events are always among the busiest and most competitive of exhibition halls, so exhibitors have to put a little more time than usual into shaping their event appearance. Here are some of our favourite stands from last year’s events, with details on their strongest elements.

Cotswold Cardillo nailed this event, with a stand that focused on and showcased their local roots. This setup takes a completely brand-first approach, prioritising brand colours and logos to emphasise their tie to the Cotswolds!

Locally sourced meat is often favoured as the animals receive a better quality of life, the meat is fresher, and is usually of a much better quality.  Rare & Pasture | Tempus tapped into this ethos and communicated this philosophy through their storytelling on the graphics, showcasing luxury meats and healthy cows to nod to their high-quality traditional charcuterie meats. The imagery, combined with the rich gold hues in their logo, creates a beautiful, luxury-looking stand.

Another stand that really stood out to us at Farm Shop & Deli was Jersey Dairy, which used its beautiful, vibrant colour palette to stand out from its competitors. To complement their lovely palette, Jersey Dairy used their screens to share videos of their happy, healthy Jersey cows!

At shows like the Farm Shop & Deli, we always recommend digging a little deeper into your story as a business. When events prioritise local supply chains, it is important to emphasise your personal story, business history and team. These create a point of difference from others in the hall and make you appear more trustworthy and honest. Don’t be afraid to put your team and imagery onto your graphics, as it will help with visual storytelling. 

Additionally, consider sustainability as you plan your exhibition stand design. Local brands are often expected to be more conscious of sustainability. With this focus on eco-friendly practices, there is greater pressure to exhibit under a sustainable banner and showcase sustainable packaging. 

Lastly, there really is no better way to sell speciality foods than through the flavours and tastes! Make sure to bring your best samples to share!

The Farm Shop & Deli Show is a brilliant platform for prioritising British produce and providers, and for spotlighting the latest technology and ideas. 

If you’re feeling inspired and would like to get the ball rolling with your own food brand, get in touch with our design consultants. Email design@quadrant2design.com or call +44 (0)1202 723 500 to begin working on your project.