Exhibition stands at Glee 2024 | The 50th Anniversary

Glee 2024 has just celebrated its 50th anniversary! The show began on the 10th of September, at the NEC Birmingham, and finishes today, the 12th of September.

Glee is the definitive show for the gardening industry; offering brilliant opportunities for networking, face-to-face marketing and sales. The show is divided into 9 sectors, making it easy to navigate to the right suppliers! With over 400 exhibitors and over 130 new brands, this year’s quality at the show has been unmatched.

Quadrant2Design had two fantastic clients at the show, Simpson Strong-Tie and Simply Jaspers! The benefits of exhibiting at such an established show like Glee are brilliant, and visitor numbers were elevated even more this year because of the 50th anniversary.

Simpson Strong-Tie has been producing durable connectors for over 60 years, designed to perform in the toughest conditions to ensure the construction of safer, stronger homes and buildings.

The brand recently expanded its portfolio by acquiring a business in Italy that specialises in premium fasteners, anchors, and plugs. This strategic move enabled Simpson Strong-Tie to offer a complete suite of products, reinforcing its position as the market leader.

Simpson Strong-Tie focused on the gardening aspect of Glee 2024, highlighting the brand’s new Design Series Range of connectors and fasteners. The range includes brackets and ironmongery designed to complete outdoor structures like tables and chairs, and add “vintage flair.”

The stand guaranteed an impact with unmissable high-level branding and gorgeous backlit showcases!

Simply Jaspers is a family-owned business on the Isle of Wight that specialises in natural, high-quality pet food, with no colourants or additives!

The brand originated when the family had trouble finding high-quality pet food that addressed their dog’s dietary issues and met their standards. Since then, Simply Jaspers has flourished in the pet food industry, offering human-grade ingredients and a wide variety of tasty options.

The Simply Jaspers team attended Glee 2024 in the PAW (Pet and Wellbeing) section of the show. At the show, they showcased their range of pet foods, including the Jaspers Luxury Collection!

A gorgeous backlit graphic panel highlighted the brand’s imagery, along with stunning lit showcases for product display and a stand-out edge-lit acrylic.

This stand is so gorgeous, it’s become a favourite among many of our employees at Quadrant2Design!

This show has been a great success for both of our clients. With the fantastic attention garnered by the 50th anniversary, the show had even more visitors than its usual impressive numbers! We hope they had an amazing time, and can’t wait to join them on their next exhibitions.

If you’re thinking of exhibiting, contact us for a free no-obligation design proposal at design@quadrant2design.com or call +44 (0)1202 723 500.

For more information on Quadrant2Design, take a look at our credentials.