5. ‘How many’…
One of the most common competitions used on exhibition stands is the ‘guess how many’ game. We all know what these are. You simply fill a container with whatever you want and ask people to guess how many of said items are in the containers.
The larger your container and more colourful your items the more people will be drawn to participate. This has been done successfully using items like sweets, balls and pom poms. Don’t feel limited though.
If you’ve got your own product that would be perfect for this then why not use that? That way you won’t be spending a penny. If you don’t have the right product, maybe look for something associated with your industry. You could use shoes if you’re an apparel business, knives and forks if you produce homeware…
The key is to make sure your exhibition stand design highlights your game, and people can see it from across the trade show floor. We’ve seen some great examples of this done before so, obviously, we did something better.
We had a custom unit built for Sponge UK when they wanted this interactive exhibition stand game on their stand. The graphics explained the game and drew in the crowds. It looked great, got loads of attention and increased brand awareness. We’ve also built this feature into a stand for Animal Friends as an endcap showcase. We find the trick is to make sure as many people see it as possible.
To enter, ensure everyone puts their name and email address on their guessing card. At the end of the exhibition pull out one of the cards and you’ve got a winner! But what’s better than a winner? Hundreds of leads that you’ve collected through the entries. And the fact that you’ve only had to fork out for one top prize.