How to Generate Leads at an Exhibition
Even with all of this knowledge and the best lead capture app on the market, you’ll be wasting your time if you don’t know how to generate leads in the first place. Think about it. You are spending a large proportion of your marketing budget on each event, without generating leads your ROI will go down the toilet.
So what is the best way to generate leads at a trade show?
Choosing the Right Technology:
Firstly, choose the right technology. There are loads of apps and different programmes out there that are designed to capture leads. Just take a look at the list above. The tricky part is choosing the one that is right for your business and your exhibition goals.
Are you trying to generate leads that your sales team can turn into customers? You’ll want one of the apps that allows note taking so that your sales team can tailor their pitches to become far more relevant.
Are you trying to raise brand awareness? You’ll want an app that encourages people to sign up to your mailing list using a competition or a game. Increasing your mailing list gives you more people to email market to after the event.