Exhibition Lead Capture

Top 11 Trade Show Lead Capture Tools: The Good, the Bad and the Ugly


What is the best app for capturing leads at a trade show?

Looking for an easy solution to capturing leads at your next trade show? These are the top eleven lead capture apps in 2020:

  1. iCapture
  2. CamCard
  3. vCapture
  4. Leadr
  5. Integrate
  6. CompuLEAD
  7. Attendify
  8. OnSpot Social
  9. Cvent LeadCapture
  10. Gather Capture
  11. EventPilot
9 Reasons Why Your Business Must Exhibit 1

We’ve worked with small and large businesses at thousands of trade shows across the UK and Europe. Every industry event is unique, but we’ve seen the same data capture apps come up time and time again.

People attend exhibitions to find new suppliers, in fact, 77% of decision-makers find at least one new supplier at every show. It makes sense that you would want to capture these leads in order to follow-up with them after the exhibition.

If you’re looking for a better solution to lead capture, that can save you time and money at your next event, then you’ve come to the right place.

Top 11 Apps for Capturing Leads at an Exhibition

Previously exhibitors were capturing leads the fishbowl way. Business cards were collected, tossed into a bowl and then handed over to a data entry clerk to manually input the names and email addresses of all those hot leads into a spreadsheet. Those days are gone.

Now, we’re not saying this is a bad system. We’re just saying what’s the point? The time, money and resources you have to use is unjustifiable considering there are hundreds of lead capture apps that can do it for you.

Take a look at our list of the top eleven exhibition lead capture apps. It doesn’t make sense not to…

1. iCapture

iCapture makes it easy to capture and qualify leads at any event. They focus on helping small businesses with data capture, and have a host of features designed to make the process easier.

Why we love it

  • Works offline
  • Measures performance over a number of events
  • Scoring system – rate and segment your leads
  • Capture details of the conversation for more relevant communications
  • Easy to set-up and use

2. CamCard

CamCard allows you to scan and record the data off of business cards quickly and efficiently – cutting out all of that data entry. The system can read cards in 16 different languages, and allows you to synchronise data between smartphone, tablet and the web application easily.

Why we love it

  • Allows you to edit an entry to include notes, images or reminders
  • Create your own e-card to share with people nearby
  • Notifies you when your contacts change employment role
  • All data is stored in the cloud and can be accessed anywhere

3. vCapture

vCapture is a product by Validar, who offer a suite of solutions to help businesses before, during and after events. Their lead capture app has been designed with four tiers, allowing you to pick and choose the features that you want.

Why we love it

  • Rank and categorise leads
  • Four solutions to lead capture, tailored to your business size and budget
  • Use your own device, or borrow one of theirs
  • Free Salesforce Integration with lead import

4. Leadr

The smart solution to data capture, eliminating the need for paper at all. Leadr operates across all iOS devices and is easy to set-up and start capturing. Designed to make things easy for regular exhibitors, and help sales teams be more productive.

Why we love it

  • Option to send a personalised email to every successful capture
  • Easy to customise with your own branding
  • ‘Opt-in’ fields for GDPR Compliance
  • Easy to use on your own devices
busy exhibition stand with lots of people

5. Integrate

The Integrate app allows you to capture lead data from event badges, business cards and fully customisable forms in real-time at 1000s of events. With multichannel operating functions, you can standardise lead capture across your entire team.

Why we love it

  • Can be used on Android and iOS
  • Customised data exporting
  • Event analytics and reporting
  • Automated follow-up email

6. CompuLEAD

CompuLEAD allows you to scan badges or manually enter leads into their app, which can be used on both Android and iOS. Download the app directly onto your own device or hire one of their tablets for your exhibition. Capturing leads has never been easier.

Why we love it

  • View attendee appointments in-app
  • Optional free webinar with lead capture expert
  • Automated personalised follow-up email
  • Customise lead data with action codes, surveys and notes

7. Attendify

Allow exhibitors to scan badges using their own Android and iOS devices with no additional hardware needed. The app is the only socially enabled lead capture app available, and allows you to chat with sponsor’s in-app after the show.

Why we love it

  • Deep data enables relationship building
  • Track performance of individuals working on the exhibition stand
  • Easy to set-up and use, deploys in minutes
  • Lead data accessible across multiple platforms

8. OnSpot Social

Collect thousands of email addresses on the go with OnSpot Social. The app is designed to encourage leads to input their own information, giving your team more time to demonstrate products. Customise the app for your needs and easily incorporate your branding.

Why we love it

  • Allows you to monitor reports in real-time
  • Works online and offline
  • Automate follow-up emails and text messages
  • Integrate games and contests to encourage engagement

9. Cvent LeadCapture

Cvent LeadCapture is an easy to use mobile app that allows exhibitors to scan business cards and event badges to capture lead data. Its cross-platform functionality makes it easy to capture, analyse and follow- up with hot leads after the trade show.

Why we love it

  • One solution for capture, qualify and follow-up with leads
  • Capture consent for full compliance GDPR
  • Use on own device, both Android and iOS
  • Extremely reputable platform in event software

10. Gather Capture

Integrating business card scanning, manual entry with customised forms and CRM data integration makes exhibition lead capture a straightforward process with Gather Capture.

Why we love it

  • Send validation emails to ensure accuracy
  • Works offline
  • Automated personalised follow-up emails
  • Less than 60 seconds to scan and import each lead

Having gone through our top ten lead capturing apps, it is only fair that we give you our favourite.

9 Reasons Why Your Business Must Exhibit 2

The Best Free App for Lead Capture at an Exhibition

If you haven’t already signed up for all of the free trials, then this is the lead capturing app you are going to want to take to your next trade show. Why? Because it’s the best of the bunch.

Not only that, but this trade show lead capture app is completely free.

11. EventPilot

EventPilot is an exhibitors dream, offering a quick and easy solution to capturing leads and making follow-up communications as stress free as possible. It is free and can be downloaded onto your own device, so no need to bring additional hardware. This app includes all of the features that have been listed in this guide so far, including:

  • Offline use
  • Speedy scanning
  • Instant access to data
  • Ability to add missing data and notes to each lead
  • Backup in the Cloud
  • Sync across all devices
  • Instantly export entire lead list

The EventPilot app is available for both Android and iOS and is a product offered by ATIV Software.

How to Generate Leads at an Exhibition

Even with all of this knowledge and the best lead capture app on the market, you’ll be wasting your time if you don’t know how to generate leads in the first place. Think about it. You are spending a large proportion of your marketing budget on each event, without generating leads your ROI will go down the toilet.

So what is the best way to generate leads at a trade show?

Choosing the Right Technology:

Firstly, choose the right technology. There are loads of apps and different programmes out there that are designed to capture leads. Just take a look at the list above. The tricky part is choosing the one that is right for your business and your exhibition goals.

Are you trying to generate leads that your sales team can turn into customers? You’ll want one of the apps that allows note taking so that your sales team can tailor their pitches to become far more relevant.

Are you trying to raise brand awareness? You’ll want an app that encourages people to sign up to your mailing list using a competition or a game. Increasing your mailing list gives you more people to email market to after the event.

Getting the Right Exhibition Stand:

Your exhibition stand is your only opportunity to make a good first impression. And on the trade show floor, surrounded by all of your competitors, first impressions count.

There are loads of ways you can attract attention to your exhibition stand. The trick is to create a 3D, interactive environment that encourages interaction and increases footfall. High-level branding, integrated audio-visual elements, floor-to-ceiling graphics and unique lighting features are all things you could do to create this environment for visitors.

This is why more and more exhibitors are utilising custom modular exhibition stands. These reusable, reconfigurable stands offer exhibitors a much higher presence at a show – without facing the costs of a custom-built stand.

Selecting the Right Representatives:

Finally, be selective when it comes to your floor staff. There is no point spending time and money designing an exhibition stand and downloading the lead capture apps if you’ve got the wrong people working on your booth.

Your exhibition floor staff need to have the confidence and ability to strike up conversations and analyse situations very quickly. There are obviously particularly bad qualities that you should avoid. And you definitely don’t want to man your booth with someone who spends their time on their phone or eating. But the ability to analyse a situation quickly will benefit your business most significantly.

By judging situations quickly, your floor staff can filter out the genuine leads from the time wasters. By politely asking time wasters to leave your stand, your team can focus on the hot leads that are far more likely to business with you. This means that you’ll be capturing fewer leads, but that they’ll be much more likely to become customers in the future.

Lead Capture and Generation: Summary

This guide covers the basics of lead generation and gives you a good amount of information on the lead capture apps available. By combining everything you’ve learnt in this guide you should be well on your way to capturing hundreds of hot leads, who are genuinely interested in your product or service.

Remember, lead capture apps make lead generation easier but they don’t take away all the hard work. Get the right team and the right exhibition stand on the trade show floor to get your lead generation strategy off to a great start.

 

Author Bio | Natalka Antoniuk

Natalka is an exhibition blogger for Quadrant2Design who uses her industry expertise to teach business owners the benefits of the trade show floor. She has developed a unique insight into the world of exhibiting, having spent time working alongside exhibitors, event organisers and exhibition stand contractors.


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