Elevate 2025, the largest trade event for the fitness and physical activity sector, took place at ExCeL London from July 18 to 19. The show was vibrant, dynamic and energetic, uniting the sports therapy and physical activity sectors for two brilliant days.
As the recommended supplier, we always enjoy attending the show. However, Maggie, who is particularly passionate about fitness, loved being at the forefront of the industry!
The Largest and Most Impactful Event Yet
Elevate has experienced significant growth since its opening in 2016. In fact, this year’s edition shaped up to be the largest yet, with over 6,500 delegates, 200 brands and 20% more floor space than in 2024.
Feedback from the event has been overwhelmingly positive already, and demand for Elevate 2026, the 10th anniversary, has been outstanding, with over 60% of the available floor space booked.
The Atmosphere at Elevate 2025
I think it’s safe to say that the fitness industry knows how to run a trade show! It’s always great to see visitors and delegates testing products and enjoying demonstrations, and that’s what Elevate was all about. The show was vibrant, fun and inclusive!
Our Media Manager, Maggie Clemence, reflected on her experience:
It was wonderful to see the ever-increasing focus on health and longevity, and opportunities to learn.
Exhibitors also praised the event for lead generation and networking opportunities, with many having already booked for 2026! Here’s what they had to say:
Elevate is a big commercial fitness show, it is very very London-centric, so a lot of our clients are based in and around London, and down in the South. It’s a good opportunity to meet with those guys!
Paul Dudley, Keiser UKI think I can say that it is the best show that we attend.
A Developing Industry
The fitness industry is on the rise, with market values reaching a staggering £5.9 billion in 2024. Based on what businesses were sharing, Elevate has proved to be the place to exhibit and find the latest innovations.
In conversation with Maggie, businesses shared some of the most notable changes to the industry and reflected on how these changes have affected businesses.
Over the past few years, there has been more attention to longevity and how people can live longer, rather than just looking better.
Luke Veebel, WattbikeIt’s a very competitive market, and we need to stand out. We have a great brand. A lot of people know Keiser, they know we’re extremely reliable with fantastic commitment. But we still need to stand out to be a destination when people come to these shows.
Paul Dudley, Keiser UKModular Stands - Flexibility and Standout Visuals
Maggie also spoke with businesses about modular exhibition stands, which allow the stand to be reconfigured and reused for future events.
Many companies in the fitness sector exhibit multiple times a year. For these businesses, modular stands offer flexibility while allowing brands to stand out from competitors and exhibit sustainably.
Not to mention, the fitness industry is vibrant and dynamic. Large-format graphics provide a blank canvas for compelling imagery and branding, extending all the way to the floor!
Elevate 2026 - The 10th Anniversary
Want to make an impact at Elevate 2026? Exhibit with Quadrant2Design for the 10th anniversary!
Quadrant2Design exhibition stands serve as a blank canvas for your creativity, branding, imagery, and products.
Interested in a design proposal? Get in touch with our design consultants. Email design@quadrant2design.com or call us on 01202 723 500 for a free, no-obligation design proposal!
For more information on Quadrant2Design, please take a look at our credentials.
