Dynautics and Quadrant2Design team up to create a digital Exhibition Stand


Our Early Response To Coronavirus

Our team are excellent at using their initiative and working on their toes. That’s why back at the beginning of March when we heard the news that all mass gatherings and events had to be cancelled or postponed, we knew we had to do something creative.

Of course, we did what we could at first before the lockdown. Harry Clegg, our Production Manager, made a batch of hand sanitizer so that the team could work safely together.

Everyone agreed to take social distancing seriously. And we moved all of our meetings online. That kept us safe, but our clients were left in the dark about their upcoming exhibitions – we had to do something.

Virtual Trade Shows

The first virtual trade show was held back in 2014. It allowed brands to showcase their products to a virtual audience of business decision-makers, entirely from the comfort of their homes. This digital format didn’t take off immediately. The only people that appeared to be utilising the web were global tech brands. There was little available for SME’s, start-ups and our smaller, local clients.

Of course, this changed as the years went on. More and more events were moving online. At the beginning of the year, we got invited to The Sustainable Events Awards, hosted by Event Industry News. This was going to be a virtual award ceremony. They weren’t holding a virtual event to cut back on mass gatherings, but because they realised that the average award ceremony is not very sustainable at all. So you see, virtual events have been around for longer than this virus has. And they have many more benefits than you might first assume.

Hosting digital exhibition stand with Dynautics

So how were we, leading exhibition stand design and builders, going to help our clients get involved with these online shows?

Thanks to our 100% pre-build promise, every exhibition stand is designed, manufactured and pre-built in full at least two weeks before the show. We do this because it’s a system that works and it means that our clients can trust us.

What this means is that we have the space to build even the largest custom modular exhibition stand in our design studio and factory. And, all of our clients who had their March shows postponed had an exhibition stand ready to go.

We put two and two together and (luckily) came up with four.

Before the government enforced lockdown was put in place, we had a lot of space and a lot of exhibition stands and not a lot to do with all the trade shows being postponed. The obvious thing to do would be to let our clients use our design studio and factory as their own studio, to host their own virtual event. And that’s exactly what Dynautics did. 

It made perfect sense. They had the exhibition stand. We had the space. And there were no shows on. What else were we going to do?

At the beginning of March, before the lockdown, we welcomed Dynautics into our design studio and factory so that they could record a digital exhibition. Never having done this before, we were both sceptical about the results – but it turned out to be amazing.

Not only were Dynautics able to film their exhibition stand in all its glory, showcasing their solutions for unmanned systems, but they produced a great video  that they’ve uploaded onto YouTube and their website. Great online content like this is going to circulate for much longer than a three-day exhibition. And it gives them a way to engage and interact with their customers who are now in lockdown. We’re all hugely impressed with the outcome.

We all took the social distancing policy very seriously when they came to visit. And there were a lot of people singing happy birthday, twice, as we tried to wash our hands more often for twenty seconds. We’re so pleased that Dynautics were able to produce this great video in our design studio and factory before the UK went into full lockdown. It’s great that they’ve got a platform to showcase their product throughout this tough time.

Whats the situation now? 

Now none of us are in the design studio and factory. We are doing our bit to save lives and protect our NHS by staying inside. With our team working from home, we’ve had to get even more creative when it comes to communicating and delegating tasks. But we’ll get through it. We’re Quadrant2Design and that’s exactly what we do.

We’ve all had to adjust to a world under lockdown. It’s strange to think that less than a month ago you had more to get excited about than your daily exercise (our office dogs are loving their new lifestyle). With all of the Spring exhibitions being postponed until later in the year, we’ve had a lot of time to get organised. But we’ve also been doing our bit to help our clients keep on top of their marketing.

There has never been a better time to start planning your Autumn shows. Even from home, our team are ready to help you design a bespoke exhibition stand that will maximise your ROI at your next trade show. Just email our design team at designteam@quadrant2design.com or give us a call on 01202 723 500.

Stay inside. Stay safe. And let’s get through this together.

Author Bio | Natalka Antoniuk

Natalka is an exhibition blogger for Quadrant2Design who uses her industry expertise to teach business owners the benefits of the trade show floor. She has developed a unique insight into the world of exhibiting, having spent time working alongside exhibitors, event organisers and exhibition stand contractors.

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