If you’re hot on the latest in dog shows, you’ll know that Crufts 2025 just took place at the NEC Birmingham!
Crufts is the world’s largest and most prestigious dog show, organised by The Kennel Club. The show lasts for four days and is a fantastic celebration of dogs, training, competitions and shopping, bringing together over 20,000 dogs and 155,000 visitors.
Visitors at Crufts had a wonderful time! The show is always fun for dog lovers, and it is also a great place to learn, featuring the latest news, expertise and industry updates. Look below for some of our design tips for shows like Crufts!
Exhibition Stand Design
At consumer-facing events like Crufts, it is vital to communicate the brand personality and expertise. With the 100% graphic look, our clients can create a highly compelling space, that communicates the brand story and creates an immersive branded experience.
Showcases for Sales
Vitalin‘s exhibition stand boasted the perfect set-up for direct sales! The stand featured overlit showcases, that made Vitalin’s pet food the star of the show. To ensure steady stock flow, the stand featured an impressive storage area spanning the back wall of the stand. Additionally, the display featured two reception points for serving buyers.
The exhibition stand design perfectly balanced imagery and info. Its vibrant colours and imagery create an immersive branded space, while still featuring useful information and product differentiators.
Make a Point of Interest
Features like this backlit graphic are perfect for creating a point of difference and stoking memorability. Competition is fierce at shows like Crufts, and a lighting feature or interactive game can help a business stand out from the crowd.
Create an Immersive Pop-Up Shop
At consumer shows, you want your stand to feel more like a pop-up shop, than a flat display. Incorporating walkways and product showcases can help spark interest and encourage visitors to explore your stand.
Demonstrate Expertise
Above all, visitors at Crufts are looking for expertise! Make sure your key messages are clearly defined across your stand graphics, so visitors can gain an understanding of your expertise even before speaking with you.
Sustainability
Sustainability is a core focus at Crufts, so it is crucial to use a sustainable exhibition stand. Too often, exhibitors make sustainability claims at shows, on a stand that is quite literally unsustainable. Opt for a reusable, modular exhibition stand at your next event.
In Summary
Crufts is a wonderful show, bringing great opportunities to meet with industry professionals, trainers, experts, dog lovers, and the pooches themselves. If you’re designing for this show, make sure to focus on communicating the brand story, using images, brand colours and messaging.
Remember, Crufts is a consumer show. Incorporate showcases and reception points to make sales directly from your stand and utilise walkways if you want to create an immersive pop-up shop experience. Lastly, use your team and your graphic panels to demonstrate your specific expertise!
Our design teams are experts at creating highly compelling exhibition stands for shows like Crufts. Get in touch at design@quadrant2design.com or 01202 723 500 for a free, no-obligation design proposal.
For more information on Quadrant2Design, please take a look at our credentials.
