The UK’s largest optical event, 100% Optical, is on its final day at ExCeL London! The show, which opened on the 1st of March and closes on the 3rd, is Europe’s fastest-growing optical event, attracting over 10,000 optical professionals from across the globe.
If you’re a business owner or professional in the optical industry, 100% Optical is a great place to showcase your brand, connect with prospective buyers, and get ahead of industry trends. However, if you’re investing in a space at the show, you want to ensure you get the greatest possible return on investment.
Quadrant2Design is highly experienced at designing for this event, having worked with many industry experts to perfect their in-person presence. In this blog, we will explore design insights for 100% Optical and other similar events.
Your 100% Optical Design Brief
The optical industry is unique, as exhibitors play a balancing act between clinical and lifestyle branding.
Whether you’re showcasing the latest eyewear collection, optical software, or equipment, large-format graphics can capture and communicate the brand personality and credentials using high-resolution imagery, colour palettes and clear brand messaging. When this imagery comes together with visual features, high-level branding and moving elements, budget holders are compelled to stop and engage.
The functionality and setup of the stand should always be tailored to your individual needs and goals. If you’re working to build brand memorability, you’ll want an exhibition stand that reflects your brand and creates a point of difference from others at the show. This can be through colour scheme, height, bespoke or unique features, and even interactive elements. If you’re looking to generate leads, target counters around areas of footfall to guide visitors to experts.
Our Success Stories
Optinet
Optinet provides cloud-based network technology solutions that are focused on delivering high-speed, reliable connectivity for the optical industry. The company first began working with Quadrant2Design in 2012 and has partnered with us for their events ever since!
The Exhibition Stand Design:
With Quadrant2Design, Optinet has a high-impact design, that garners attention, immerses clients and creates great lead conversion opportunities.
The most current stand edition ensures visibility through high-level branding! The stand has a counter to guide visitors to experts on the software and two separate meeting areas, with an additional stand wall for privacy.
Key information is displayed across the graphic panels, and bespoke integrated showcases provide space for literature.
You can see that Optinet has trailled various stand spaces throughout the years, but has most recently utilised an open space, garnering greater brand awareness.
Sustainability:
Though Optinet has been exhibiting with Quadrant2Design for 13 years, they have only used three exhibition stand designs. This is because Quadrant2Design’s exhibiting solution is 100% reusable, modular and reconfigurable. This is very important to the company, which is now carbon-neutral! Not to mention, the reusable exhibition stand has allowed for fantastic cost-savings, without sacrificing impact!
Hear more about the exhibition stand design, as Optinet join Quadrant2Design in pre-build.
Carleton Optical
About:
Carleton Optical is the UK’s premier equipment and solutions supplier to the ophthalmic healthcare sector. Carleton Optical’s exhibition stand has a timeless, strategic and effective design, which they have been reusing since 2022.
The Exhibition Stand Design:
The stand reaches 4m high for visibility and features clear, concise brand messaging to draw in serious buyers. Clear messaging is important at medical and optical events as it indicates honesty and transparency. This stand utilises minimal messaging to encourage in-person conversations.
The exhibition stand has strategic counter placement to maximise networking opportunities, allowing a high return on investment at the show. As Carleton Optical is focused on equipment, the stand has products on site for decision-makers to view in person. The island layout allows these products to be placed around the display, without cluttering the final look!
Sustainability:
This exhibition stand is 100% reusable and has been reconfigured since 2022 when the graphics were originally purchased.
Summary
When designing your stand for 100% Optical, consider clear and concise messaging, elements with height or movement for visibility, features for visual interest, and a recognisable colour palette.
It’s worth discussing your goals with an expert to ensure the stand works to your functionality needs and goals!
If you’ve got a project in mind, get in touch with your design consultants. Email design@quadrant2design.com or call +44 (0)1202 723 500 for a free no-obligation design proposal.
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