How and why was Photo-Floor™ created?
Alan Jenkins, owner and director of Quadrant2Design, understood that the exhibitor had limited options with regard to floor coverings: “while our clients’ stands have always had lovely graphics, the flooring was a disappointment – usually, the low-grade exhibition carpet sourced from the show organisers on-site suppliers. We then realised that we could turn this to our exhibitor’s advantage, making their exhibition stands really stand out in a crowded exhibition hall”.
Quadrant2Design wanted Photo-Floor™ to be on all their clients’ exhibition stands, so it was decided to include it on all quotations at a small extra cost, typically equal to the cost of the ‘boring’ carpet it replaced.
It was important that Quadrant2Design, designed and manufactured Photo-Floor™ in-house for quality and cost reasons. Alan again: “because we decided to supply Photo-Floor™ on every stand we created, we could not be reliant on third-party suppliers, whose quality and reliability was not up to our standards. In the end, we’ve invested close to £250,000 in large-format printing and finishing technology, to get the product we needed for our clients”.
Harry Clegg, Production Director details the investment needed: “demand for Photo-Floors™ is now so strong that two specialist printers are in use in the Q2D studio; an HP Scitex FB750 printer and an EFI Pro 16h. The EFI Pro 16h was purchased from leading large-format machinery supplier CMYUK for its notable speed, accuracy, and overall print quality. Photo-Floors™ are precisely cut using a large-format Zund cutter”.