Caterers Choice celebrate success at IFE 2015

IFE, the UK’s biggest food and drink exhibition, announced the winners of the IFE World Innovation Awards this week at the show, which took place at London’s ExCeL. Fruitypot, a subsidiary company of Caterers Choice, were winners of the ‘Best snacking Innovation’ category, with its JellySqueeze pouch.

JellySqueeze is gluten free, dairy free, suitable for vegetarians, vegans lactose free and meets school guidelines, so it’s perfect for school lunchboxes. Made with real fruit juice, JellySqueeze contain no added sugar or artificial flavours, and comes in both Orange and Strawberry.

Caterers Choice has been renowned as a leading importer and distributor of canned and ambient products since its establishment in 1988. With a huge array of products, the West Yorkshire based company has expanded over the years and now boasts a strong client base and team of national account managers, located throughout the UK, providing responsive customer service at regional level.

For IFE 2015, which took place between on the 22nd – 25th March, the company chose a Prestige Exhibition Stand, designed and created by the exhibition stand specialists Quadrant2Design. With integrated showcases and a large area, the stand showcased not only the award winning JellySqueeze, but also displayed other services and products provided by the company.

For more information about Caterers Choice and the ‘Best Snacking Innovation’ winner, JellySqueeze, visit

For a free design proposal from exhibition contractors Quadrant2Design, contact