Case Study – STS Defence

Case Study - STS Defence 1
All photographs taken in our pre-build facility at Poole, Dorset.

The Background

STS Defence is a technology and engineering business based in Gosport, Hampshire.

They specialise in creating innovative solutions to combat complex challenges in mission-critical communications.

They operate across many sectors including the defence, marine, aerospace and nuclear industries.

IConIC is their new AI driven software which monitors the performance of diesel engines.

STS Defence launched the new system at the Electric and Hybrid Marine World Expo, Rai, Amsterdam 2019.

The Brief

To create an impressive exhibition stand to showcase STS Defence’s new product.

The stand had to include remote screens for demos with a feature screen on the main wall.

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It was desirable to have the main wall dedicated to ‘IConIC’ and for the side wall to be based more generally around STS Defence.

  • Stand Size: 5mx3m
  • Stand Orientation: Open 3 sides- corner stand
  • Shell Scheme or Space Only: Space Only

Edge-lit Acrylic

Edge-lit acrylic is one of many design features that we can offer to clients. It’s completely customised because it can be cut with any logo, shape or design to fit your branding.

The design here is cleverly incorporated with the graphic panels, giving the illusion of one seamless transition, even though we have two completely different materials being used.

Each square section can be individually programmed to light up and gently fade between different colours. There’s also the additional option to adjust the settings so that it’s on one continuous set colour. The choice is yours.

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What really makes this section stand out is how we mounted the ‘IConIC’ unit behind the edge-lit acrylic.

The illumination gives no doubt that this product is the star attraction of the stand, capturing the ‘futuristic’ feel that our client had envisioned.

High Gloss Finish

Graphic panels are printed with two finishes: high-shine gloss or crystal matt laminate. Usually clients opt for one or the other, but for this design both options were used.

Why? To create a stunning feature wall dedicated to their main showcase product.

High-shine gloss works particularly well with bold colours, which was why the side wall remained in matte laminate.

The two alongside each other shows a brilliant contrast and with the main wall reaching 4 metres high it definitely gets the message across of who STS Defence are, what they do, and what their launch product is.

The choice to use both finishes was easy after a visit from a member of the STS Defence marketing team to our premises here in Poole, Dorset.

Our showroom and pre-build areas are always filled with stands being built ready for upcoming shows.

We highly recommend a site visit on the basis of seeing first-hand all the different structures, finishes and features that are available.

In this case, after viewing the standard of the high-gloss finish there was no hesitation in choosing it as the main exterior.

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TV Walls and Large AV Display

Three displays are placed side-by-side as one stretched display for this particular presentation.  Originally the brief was to have television screens wrapped around the curved side wall, however realistically this would have been impossible.

Instead, we have integrated three TV screens very closely together to give the effect that its one singular screen.

All the cables and unsightly plugs are hidden between Prestige frames, giving an overall professional look ready for exhibiting.

The invitation to visit our office extends to after the design has been implemented.

We pre-build all our stands to make sure that everything is perfect, so it’s a prime opportunity to view the stand before any show.

STS Defence came to our premises both before the design was finalised and afterwards to view the finished article. They were not disappointed, leaving us with some lovely feedback.

Thank you and the team for all your hard work and flexibility. The feedback on the images of the stand has been great including “wow” and “impressive” from senior team.”
Name withheld, Marketing Coordinator STS Defence

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