• Case study on TyNant Water by Quadrant2Design.

Shows

  • Imbibe Live
  • Casual Dining Show

Ty Nant Spring Water supplies the highest quality Natural Mineral and Spring Waters worldwide, winning multiple awards for their unique, innovative twist to ‘bottled water’.

Located in Bethania, West Wales, the business’s success was a product of stylish, alternative water ranges available to buy.

Initially launching in 1989 at The Savoy Hotel, London, the iconic packaging designs of cobalt blue and crimson red glass bottles immediately landed Ty Nant in a league of its own.

The established brand of Ty Nant has exhibited twice with Quadrant2Design, using their modular stand on two separate occasions, taking full advantage of the reusable system.

The brief

As part of their 2022 exhibition projects, Ty Nant Spring Water are in need of our services on two separate occasions, requiring a modular stand that can be reconfigured for each event. For the initial show, Tynant has a 6m x 3m island-style design, however, a 4m x 3m peninsula for their second event in September.

The exhibition

Imbibe Live 2022

Showcased at the Olympia London, Imbibe Live was Ty Nant’s first exhibition with a Quadrant2Design stand.

It is the UK’s number-one drink event in the industry, welcoming over 5500 attendees and more than 250 exhibitors.

Casual Dining Show

Hosted at the ExCeL, The Casual Dining show is the UK’s only trade show devoted to the casual dining sector.

The top-notch content programme produced by industry leaders makes Casual Dining Show the leading networking event for the dining sector, year after year.

The proposal

From the beginning, Ty Nant has had a strong passion and commitment to sustainability. To match and promote their business ethics and values, the stand had to be reusable for several shows, avoiding non-sustainable, one-time-use displays.

This is because Ty Nant also secured a 4m x 3m floor space at the ExCeL for the Casual Dining Show. However, our art workers always consider future floor plan sizes, so we can minimise the need for a customer to purchase extra graphics or framework required for the new floor plan, keeping the future stand costs low.

Ty Nant also came to the exhibition market searching for a flexible solution to their exhibiting needs. As the company wanted to showcase two brands within one stand, being large in size was mandatory, as integrated product displays were a must.

With two brands being promoted at the event, Ty Nant felt it necessary to have visible, bright logos, clearly making the companies distinctive and separate.  As they also desired to bring along literature to the event, an accessible, illuminated display was required to be integrated into the stand for visitors to take and read.

Due to Ty Nant’s island stand floor space, visitors can approach the modular stand from a variety of different angles. This led to Ty Nant requesting a custom counter to act as a point of communication on the modular stand.

Lastly, high-level branding was a must, however, Ty Nant was unsure of what feature was most appropriate for their stand.

With the requirement and briefs from Ty Nant, our professional graphic designers were able to bring together the first initial design concept using software such as Auto CAD, 3DS Max and KeyShot. The graphics used for the design concepts are originally pulled from Ty Nant’s website, however, these are only temporary artworks.

This is the stand our graphics team designed from the early ideas and requirements of Ty Nant:

Design development

Working closely with Ty Nant and their team, our completed stand design has significantly changed from the original proposal.

Firstly, the most noticeable modification is the graphics on each side. Ty Nant desired no crossover of graphic design, as the products are different from one another.

The 3D render stand also included an additional counter, as visitors are most likely to inquire about the product on a specific side of the stand. The counters can then act as an approach point for discussions to take place.

Endcap displays were kept in similar locations, towards the edge of the stand, also illuminated by back-lit LEDs. The rotating header from the initial design concept was dropped, being replaced by a simplistic 3.3m high-level banner, displaying a logo on either side. The high-level branding now clearly identifies what side of the stand represents which brand.

Ty Nant also wanted to remove the modular walkthrough feature to increase both the size and quantity of integrated showcases for their products. The original design included some integrated showcases, however, Ty Nant still thought to increase the numbers as this was a priority for their trade show experience.

Ty Nant was happy with the progress the stand was making, aligning more and more with the visions of what the display should appear like. The graphics and flooring remained on the list of changes, as Ty Nant decided to have separate graphics for each side, directly correlating to the brand and products on show.

Here is Ty Nant’s final artwork 3D render design before manufacturing:

The stand

Here is the complete stand, showcased at Imbibe Live 2022:

As the stand followed a modular solution, it is completely reconfigurable. All elements of their stand were produced at the same time, ready for their two consecutive shows, reducing any unwarranted stress before the second event commences.

Reusable stands also require smaller, less polluting transport to and from events, perfectly suiting Ty Nant’s exhibiting needs for any future trade shows booked.

Here is Ty Nant’s stand premiering at The Casual Dining show 2022:

As the stand followed a modular solution, it is completely reconfigurable. All elements of their stand were produced at the same time, ready for their two consecutive shows, reducing any unwarranted stress before the second event commences.

Reusable stands also require smaller, less polluting transport to and from events, perfectly suiting Ty Nant’s exhibiting needs for any future trade shows booked.

Later in the year, Ty Nant secured a 4m x 3m floor space at the ExCeL for the Casual Dining Show. Our art workers consider all future floor plan sizes, minimising the purchasing for the new shape required.

Here is Ty Nant’s stand premiering at The Casual Dining show 2022:

Once an island stand, now an open three peninsula. Our Art Workers have reconfigured the framework and the graphics to adapt to the new 4m x 3m floor space. Specific panels were reused from the 6m x 3m to keep the separation between the two brands, whilst seamlessly tying in altogether as one side of the stand.

Many of the features required from the final design brief remain intact with the original stand design. Large illuminated showcases, counters and clear, visible logos are all integrated into the new reconfiguration. The Quadrant2Design photo-floor still blends perfectly with the overall stand look, despite the reconfiguration of graphics.

Their stands were a huge success at each event, and extremely cost-effective for Ty Nant. We are looking forward to working with Ty Nant once again, as there are so many capabilities their stand can produce for numerous more future events.

Case study on TyNant Water by Quadrant2Design.

Client feedback

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