Client: Harrier Trail Running | Service Plan: Free-Hire Pro | Most Recent Show: The National Running Show 2025
From a shell scheme picnic table to an event sponsor inundated by visitors; Kate Parker, the Founder and Director of Harrier Trail Running shares how her Quadrant2Design exhibition stand has transformed her company’s in-person event presence.
About Harrier Trail Running
Harrier Trail Running was founded in 2020, providing trail runners with fantastic kit for all of their trail running adventures. Products range from waterproofs and race vests to hydration and safety, offering runners high-quality, supportive and unique gear for their trail collections.
Since its launch, Harrier Trail Running has experienced remarkable growth. Kate started the business from her spare bedroom at home, but as demand surged, she transitioned to a 3,000-square-foot warehouse in Derby.
Before investing in an exhibition stand, Harrier Trail Running exhibited from a picnic table at The National Running Show. Kate described it as “baptism by fire”. It was after this show that the team knew they needed to invest in a much larger exhibition stand.
It was a baptism by fire. We thought, next time we come back we need a bigger stand.
The Brief
Kate was never looking for a one-time exhibition stand fix. Instead, she was looking for an exhibition partner who could support Harrier’s exhibition goals year-by-year. She envisaged a large island stand that could capture the brand’s personality and place Harrier Trail Running front and centre at the UK’s largest running show. Sustainability was non-negotiable!
Harrier planned to sell products directly from the stand, so integrated showcasing was crucial to maximise product awareness, make best use of the stand space, and encourage sales. Storage was also necessary to hold stock throughout the event, keeping the stand tidy and products easy to reach.
The Exhibitions
- The National Running Show: The largest running show in the UK, bringing together inspirational speakers, cutting-edge technologies, the best in nutrition and some very famous runners!
- The National Outdoor Show: The most popular and largest outdoor show in the UK; a gathering of the world’s greatest outdoor enthusiasts, businesses and inspirational speakers.
Design Proposal
Quadrant2Design is the perfect partner for brands like Harrier Trail Running, as the design process is always consultative. One of our expert design consultants, Wiebke, worked with Kate to create a vibrant exhibition stand design that fit the brief and captured Harrier’s personality.
Design Developments
A few tweaks were made to the final design, incorporating new brand resources.
Bespoke Product Showcasing
One exhibition challenge the Harrier team faced was displaying their star product, the trail running poles. The poles are one of Harrier Trail Running’s most popular products, so it was important that people had access and could see them in person.
Unique products like these often require bespoke display options. Our designers overcame this challenge with an innovative, integrated display with custom mounts for the poles.
Dress Rehearsal in Pre-Build
Before their debut at the National Running Show, the Harrier Trail Running team visited the stand in pre-build where they conducted a full dress rehearsal. The team were able to test the product display, so they were well-prepared for the show. They were also able to check that they were completely happy with the exhibition stand!
The Exhibition Stand
Kate loved the final exhibition stand design. It captured the brand and created an unmissable, immersive shopfront for visitors to explore.
The stand is consistently one of the busiest and most popular at the show. In fact, after just two years of using this exhibition stand, Harrier Trail Running has become the show sponsor!
Everybody at the shows, everybody, says our stand is by far the best and that they absolutely love it and I can say that hands down. Even the other brands that are there come up to us and say how fantastic our stand is. It really does stand out amongst everybody else at the expo.
Future Exhibition Plans
Kate has great plans for Harrier Trail Running – she sees the brand becoming a market leader and go-to brand for trail runners across the UK! Kate also plans to break into new markets using exhibitions abroad across Europe and the US.
Quadrant2Design has a wide range of service plans that can assist with this and the stand can be reused and reconfigured to suit new requirements. And of course, we will be seeing much more of Harrier Trail Running at The National Running Show!
I really believe that exhibiting with Quadrant2Design is going to help us a lot with growing the business because we want to reach new customers, new audiences, new markets, and that is something we need to do in-person and that's something we need to do at more events.
We have loved working with you guys. Everything has just been so professional and done to a top standard. It has just totally elevated what we do at shows.
If you have a project in mind and would like to discuss your options, get in touch with our design consultants! Email us at design@quadrant2design.com or call us at 01202 723 500.
