Located in Essex, Cheshire and Lancashire, Clark Dental has grown into a hugely successful company over its lengthy 35 years lifespan.
Specialising in Dental Design and equipment solutions, the business has cemented in name as one of the highest regarded in the dental industry.
Over 10 years, Clarks Dental expanded upon its dental practices. The business also operates within the dental veterinary industry, supplying and training clients on digital dental radiotherapy.
Historically, we have designed, reconfigured and built stands for Clark Dental on many occasions. As exhibiting is a regular practice for Clark Dental, they are great believers in our modular stand solution.
Simplicity, clinical and professionalism are all core elements that make up Clark Dental. The company desired a modular exhibition stand that could reflect these time and time again at a variety of shows. Clark Dental found Quadrant2Design in the hope of fulfilling their exhibiting dreams.
Clark Dental is a brand focusing on veterinary services and human dentistry.
The targeted trade shows are either a mix of the two or completely separate events.
Commons exhibitions Clark Dental attend are veterinary-based shows, BSAVA and the London Vet Show, and BDIA and The Dentistry Show, regular human-focused events.
Clark Dental wanted its exhibition stand to promote the company’s core values through the display’s design, however, it remains versatile, adapting to various floor plans and events.
The dental company had two shows secured towards the end of 2017, BDIA in October and the London Vet Show less than a month away in November. Fortunately, Clark Dental managed to receive a 4m x 4m at both events, however, each exhibition was on a different focus on dentistry.
Clark Dental required a flexible stand fitting a 4m x 4m floorplan whilst maintaining a professional, clinical and simple feel. The idea was to use major components from the first stand attending BDIA and implement them into the modular stand showcasing at The London Vet Show.
High-level branding was necessary for the display, in addition to a photo floor, stretching the graphics out and maximising usage of the paid-for floor space.
A walkthrough feature was also a must, Clark Dental knew the feature was available with our modular services and wanted to implement it within their own stand design. It can create an immersive feel to the structure of the stand, whilst staying professional looking.
Counters are also a desired feature of the designs, a point of contact, whether interactive or an extra display place for products. Additional features included a LED TV for demonstrations of products and services.
Here is the first stand 3D renders for Clark Dental:
The Clark Dental Ventinary stand is expected to be used the most, as the company intends to attend more vet-based exhibitions in the years to come. So it is essential for both us, and Clark Dental, to get the designs correct, even if the slightest details need to be changed.
After sending the first initial renders, Clark Dental was very pleased with both of the modular structures within the 4m x 4m. All the features they requested have been implemented into the stand design seamlessly, utilising the floor space to the utmost.
Nonetheless, there were a few minor adjustments Clark Dental wanted to change. Working closely with our professional CAD design team, slight alterations were undergone.
Mainly, the photo flooring was the focus of change. The image must be minimalistic and white to cohere with the rest of the stand design to create a clinical, professional aura.
With the two stands in mind, our professional art workers were working hard to create a reconfigurable stand, which will help keep the costs as low as possible for when Clark Dental need to purchase the additional graphics for LVS.
As Clark Dental planned to attend many trade shows with their versatile stand, the modular, reusable structure was the perfect solution.
You will see by looking at the number on the panel plan for the London Vet Show that they re-used their core branding panels, and then had additional panels produced for the different industries. In the panel plan for LVS, the pink panels are new additional panels, while the panels marked in blue are existing panels.
The reconfigured stand has adapted to a corner stand, utilising graphics from the original design, keeping the costs of re-exhibiting considerably low.
The benefit of doing this was it gave them a consistency of stand design across different industries, as well as a consistency of branding, it also saved them money, because they no longer had to have two different stands for the two different industries they serve.
Once they had the two sets of graphics for the two different industries, they continued to swap which graphics they used from show to show, so they were then only paying for project management and installation and dismantle services.
Over time, they have added additional panels as their product range expanded and messages were updated. We have now completed 14 modular stands with Clark dental over 5 years, here are some of our favourites:
The stand looked good - we got a few questions from other exhibitors about it and plenty of envious looks. Hannah, our project manager was a godsend.
Clark Dental