Shows

  • CCR Expo
  • ACE
  • Professional Beauty Show
  • Aesthetic Medicine Live
  • BACN

 

Founded in 2011, the Aesthetic Source specialises in distributing award-winning skin care products to the whole of the U.K and Ireland.

The company has seen expeditious growth in just 11 years of business, delivering some of the world’s top clinically proven skincare brands to clinics and practitioners.

As one of the U.K leading distributors in the Aesthetic Medical industry, exhibitions are vitally important to their brand.

The brief

Aesthetic Source was a company that planned to attend regular exhibitions, conferences and events as they saw it as a fantastic opportunity to grow the brand. However, with such large ambitions, the costs of exhibiting seemed daunting, as each event will require a new custom-built stand. Aesthetic Source decided to take a new approach, contacting Quadrant2Design, who specialises in reusable, modular exhibitions stand, taking away any previous troubles in the past.

The exhibition

Most recently, Aesthetic Source attended CCR 2022. The exhibition is quickly becoming one of the UK’s most educational events, master classes and conferences with industry experts are all present annually.

As a UK market leader in their field, they are regular participants in the non-surgical medical aesthetic shows.

Aesthetic Source uses these medical-related exhibitions to scope out the latest trends, technology and tips in order to remain as competitive as possible, whilst promoting their hugely successful brand.

The proposal

Initially hearing that Aesthetic Source required a reusable solution to their exhibition stand situation, here at Quadrant2Design, we immediately knew they had landed in the right place. As we specialise in modular, reconfigurable exhibition stands, it was a match made in heaven.

We pointed the company in the direction of our free-hire plan, where Aesthetic Source will only have to purchase the graphics of their stand.

The company planned to attend a mixture of flagship events in the industry, alongside smaller events open to limited exhibitors and visitors.

From the stand itself, Aesthetic Source required a stand with the ability to easily integrate showcases for their many products for visitors to view, whilst looking natural within their branded environment.

In conjunction, the client desired a tall section of the stand, as they want to maximise visibility within a hall. A concept of a photo-floor was also of keen interest, as stretching the graphics onto the floor, will create an immersive experience for any stand visitors at their events.

For the first stand, multiple walkthrough features were requested in the design. As the floor space was 9m x 8m, Aesthetic Source had a large surface area to cover with the modular stand. The walkthrough will also add to the immersive experience, similar to the photo-floor.

Most importantly, the graphics used in the initial stand must be able to reconfigure to various sizes of stands as no two floorplans are the same at an event.

Aesthetic Source was aware that if the stand size increased from the original, additional purchases of graphics would be needed to create the seamless visual. However, this process is still significantly cheaper than purchasing a whole, new custom-built stand over and over again.

Here is the first CAD render from our professional art workers:

Design development

Our first solution to the stand requirements of Aesthetic Source was to create multiple bespoke showcases, however, it was vital to position the displays on panels where reconfigurations can be easily made for future shows as it is a major role player in their events. Aesthetic Source favoured the showcase visually but wanted more for the next rendered design.

Aesthetic Source also felt the initially proposed render was really immersing, yet potentially too closed off from the surrounding hall. The design was too focused on filling the floor space, rather than utilising it effectively to attract visitors to the stand. A Quadrant2Design photo floor was added.

As height was also a priority, our designers applied a high-level branding feature, sitting at 4m, easily visible in a condensed exhibition hall. Aesthetic Source suggested instead of the staggering high-level branding approach, a simple 360 degrees display will be more optimal for their floorplan.

Aesthetic Source had future exhibitions in the pipeline as we were in contact for their first stand. Using our advanced software, our professional CAD designers are able to reconfigure the stand to match any floor plan.

From an initial 9m  x 8m, the modular stand will need to decrease in size to fit the smaller floor space. With the use of the original graphics and structures, they are simply reshuffled to create a seamless-looking display, though no reconfiguration has taken place.

Below,  you can find the updated initial stand design panel plan for the 9m x  8m, to be showcased at CCR Expo, Olympia. Additionally, the 8m x 4m reconfiguration, turning from a large island-style stand to an open three peninsula. And a smaller modular stand sized 4.5m x 4m, designed with an open two-corner display.

 

 

The stand

Since the initial stand Aesthetic Source acquired us in 2015, the company has attended 25 exhibitions. Shows include CCR, Aesthetics Medicine Live, Professional Beauty London, ACE, Professional Beauty North, FACE, British Association of Cosmetic Nurses and BACN Autumn Aesthetic Conference.

In those 7 years, Aesthetic Source has changed their branding a handful of times, updating the stand graphics as their business continued to grow. More and more products were in need of displays and new suppliers were gained consistently.

With the use of our Prestige Events System, Aesthetic Source was easily able to adapt its stand with each change and low costs. The reuse of graphics over time strengthens the continuity of the brand, whilst being able to promote new products and services regularly.

Here are several, beautiful stands, Aesthetic Source has had over the past 7 years working with Quadrant2Design:

aesthetic exhibition stand island-style, green and white with counter, literature display, showcase display, photo-floor and lighting. Case study on Aesthetic Source by Quadrant2Design.

Client feedback

I wanted to say such a big thank you for all your help with the exhibition stand at Ace. The feedback we had from staff, customers and visitors were that it was really eye-catching and modern and my CEO in particular loved the design.

Aesthetic Source