Telsonic Case Study


The Background

Telsonic have developed their ultrasonic solution to plastic and metal welding, cleaning and screening since 1966. Starting in Switzerland, the business has grown to establish themselves as industry leaders across Europe, America and Asia.

Over the years, Telsonic has grown and now employ over 250 expert staff. Their ultrasonic products have become essential in industries such as packaging, medical technology and automotive. The chances are, an element of your car was welded using Telsonic’s innovative technology.

Telsonic have an extremely busy exhibition calendar. They exhibit at trade shows all over the world including The Battery Show North America, held at the Suburban Collection Showplace Novi, and Productronica China, held at Shanghai New International Expo Centre.

compact high-level small exhibition stand

Brief

 When Telsonic approached us they were looking for a fresh solution to exhibiting. They already had a lot of experience on the trade show floor, so they knew exactly what they wanted.

They asked us to produce a speculative design for the PPMA Show which was taking place at Birmingham’s NEC. They had a 4m X 3m shell scheme space that had two open sides.

With so many shows on their calendar, it was understandably very important for them to be able to reconfigure and reuse their exhibition stand at different events. That’s why they approached us. They thought we would have the solution with the Prestige Events System, our exclusive custom modular exhibition stand structure.

In terms of design, Telsonic were open to ideas. They had seen a few of our stands before and seemed to particularly like the ones that integrated backlit features… so that’s exactly what we did.

Our Solution

With such a busy exhibition calendar, it’s no surprise that Telsonic wanted the freedom to exhibit whenever and wherever they wanted. We thought that a purchase stand would be a great option for them.

Our stands are available on a hire or purchase basis. Rental stands are a fantastic option for anyone looking to reduce the cost of their exhibition. You can still have a fully custom design with integrated features that showcase your brand, but you’ll only be renting the hardware.

Purchasing an exhibition stand is great option for repeat exhibitors. We give you all the training you need to self-build your stand and the Prestige Events System is lightweight, compact and portable so you have more freedom to exhibit while lowering the cost per show.

To make sure we weren’t sending them out blind we included a 6 hour course in self-building. Telsonic are based just down the road from us in Poole so they were more than happy to come in, however, if you’re thinking of purchasing an exhibition stand we have virtual training options for you as well.

Design Features

We knew that Telsonic liked the backlit features on the stands they had seen before. We’re not surprised. Lighting attracts attention and can make a product, logo or brand name stand out. We wanted to maximise these features on their stand.

At the front of their stand we designed a counter, with a printed countertop and LED downlighting. This was to encourage interaction between the team and attendees. We also included fret-cut, backlit icons into the graphic panels to grab the attention of passers-by. Finally, we position colour changing edge lit acrylics behind the showcase to encourage delegates to take a closer look.

There are two big things that everyone wants their exhibition stand to do. Firstly, they want it to attract potential leads. Secondly, they want to increase brand awareness and build relationships with future customers.

We used high level branding, up to 3.9m, to attract crowds and draw attention to Telsonic’s stand from across the floor. We also incorporated our unique photo-flooring. This encapsulates your audience in a fully branded environment, helping you to build stronger relationships.

Author Bio | Natalka Antoniuk

Natalka is an exhibition blogger for Quadrant2Design who uses her industry expertise to teach business owners the benefits of the trade show floor. She has developed a unique insight into the world of exhibiting, having spent time working alongside exhibitors, event organisers and exhibition stand contractors.

small shell scheme stand

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