We knew that Telsonic liked the backlit features on the stands they had seen before. We’re not surprised. Lighting attracts attention and can make a product, logo or brand name stand out. We wanted to maximise these features on their stand.
At the front of their stand we designed a counter, with a printed countertop and LED downlighting. This was to encourage interaction between the team and attendees. We also included fret-cut, backlit icons into the graphic panels to grab the attention of passers-by. Finally, we position colour changing edge lit acrylics behind the showcase to encourage delegates to take a closer look.
There are two big things that everyone wants their exhibition stand to do. Firstly, they want it to attract potential leads. Secondly, they want to increase brand awareness and build relationships with future customers.
We used high level branding, up to 3.9m, to attract crowds and draw attention to Telsonic’s stand from across the floor. We also incorporated our unique photo-flooring. This encapsulates your audience in a fully branded environment, helping you to build stronger relationships.
Author Bio | Natalka Antoniuk
Natalka is an exhibition blogger for Quadrant2Design who uses her industry expertise to teach business owners the benefits of the trade show floor. She has developed a unique insight into the world of exhibiting, having spent time working alongside exhibitors, event organisers and exhibition stand contractors.