The toy manufacturers have been around for 65 years and are renowned for toy innovation. Casdon creates toy replicas of some of the most prestigious domestic appliance products on the market.
Having just launched the latest product to their collections, a replica Morphy Richards Microwave, which is complete with lights and sounds, Casdon are keen to exhibit next February at New York’s ToyFair 2015.
Phil Cassidy, Joint Managing Director for the company, said: “ToyFair 2014 was a very successful show for Casdon, we are looking forward to attending next year’s show which is a great opportunity for us to strengthen existing partnerships with retailers and to showcase our range to potential new ones.”
Having also exhibited at the HK, UK, Nuremberg and New York shows during 2014, Casdon have plenty of things lined up for the year ahead and are confident that they will continue to grow and develop as a company.
One method that Casdon are using to strengthen the company’s brand is utilising the power of marketing and they are investing in a PR company to promote Casdon through social media and trade press.
Alongside this, Casdon make sure that they stand out from the other exhibitors at the shows by using the Prestige Events System for their exhibitions. Phil Cassidy explains: “We felt the New York show in 2014 was one our best shows and the Prestige stand really stood out in our hall. We had many retailers comment on how great the stand looked and had to stop by and check out our product range.”
ToyFair New York 2014 attracted almost 26,500 toy and youth entertainment professionals. The 112th annual show is the largest toy marketplace in the Western Hemisphere. The 2015 event is expected to welcome more than 1,000 exhibiting manufacturers, distributors, importers and sales agents to showcase over 150,000 products.
The show will take place 14-17 February 2015 at the Jacob K. Javits Convention Center, and Casdon Toys can be found on stand numbers 1589 and 1688. To register for a pass to the show, visit the ToyFair website at www.toyfairny.com or www.casdon.co.uk to find out more about Casdon Toys.
If you are looking to attend an exhibition and are interested in finding out more about the Prestige Events System as used by Casdon, email firstname.lastname@example.org for a free, no obligation design proposal.