Today in pre-build, David Wescomb, the Brand Director of Relyon Beds & Dunlopillo, and his colleague Lucy Johnson, from Marketing, joined us at our studio in Poole to inspect and quality-check their exhibition stand ahead of The Bed Show 2024.
About Relyon Beds
Relyon Beds is a traditional, handcrafted mattress maker that was founded in Wellington, a traditional “wool town”. The brand put the wool to good use and has been thriving in the mattress industry ever since.
The Bed Show 2024 - National Bed Federation
The Bed Show 2024, organised by the National Bed Federation (NBF), is the UK’s annual shop window for all bed retailers. The show hosts provide an excellent platform to showcase products, gain brand awareness and industry insights and meet prospective and existing clients!
This year’s show kicked off today, on the 24th of September. Relyon hopes to leave the show on the 25th with lots of lovely orders from new retailers, and for existing clients to gain awareness of all the new products on offer.
For more information on Relyon Beds at The Bed Show, take a look at the event website.
Exhibition Stand Messaging and Branding
Brand awareness and lead generation were the primary goals for Relyon Beds at The Bed Show 2024.
To increase lead generation, the stand utilised an Island configuration, which optimises visibility. The stand also included dynamic walls with lighting features, and fascias to encourage visitors to move around the stand.
Even without these eye-catching features, the stand was sure to make an impact with its grand size – 14m x 10m!
Most importantly, this stand was designed to convey two simple messages – The 7-Day Service, exclusive to Relyon, and the launch of Dunlopillo Pure Beds!
With two brands on one stand with equal messages, strategic design was crucial. CAD designer, Jessy Morrison, shared her insights following the brief:
My focus was on creating harmony and balance. You want the overall look to feel cohesive and natural and give each brand an equal opportunity to shine.
Viewing the Stand Before The Bed Show 2024
David shared his excitement about viewing the stand before The Bed Show 2024. He felt it was “refreshing” to be able to quality-check the stand and make sure everything was as he’d hoped it to be.
Previewing the stand is a risk management process that very few if any, other exhibition stand contractors offer. Pre-building prevents errors on event day while ensuring stands are flawless and clients are happy. Since the build is scheduled well in advance of the show, there is good time to sort any issues if they arise!
This is the first time in many many years of going to shows and having stands built that we've actually been able to see the stand before it's built at the show! It's Refreshing.
Backlit Feature
Backlit Features
Two brands, one stand
The Modular Solution
David shared his appreciation for the exhibition stand solution in this video. Stands are reusable and sustainable while allowing the freedom to redesign panels and refresh branding. The reconfigurability of stands is also beneficial! Stands can be rearranged to suit different stand spaces, types and configurations, to feel and look new each time.
Sustainability is a key factor for both Relyon Beds and Dunlopillo. All materials are sustainably sourced, and it was great to be able to extend these values to the exhibition stand.
It's a collection of really good ideas, presented very very well - it ticks all the boxes for me!
Summing Up
We hope you enjoyed our sneak preview of the Relyon Beds stand, ahead of The Bed Show 2024! It was a pleasure having David and Lucy here, and we hope you’re enjoying the show!
If you’re looking for a sustainable stand designed by experts to have an impact, get in touch with Quadrant2Design. Email design@quadrant2design.com or call us at 01202 723 500.
For more information on Quadrant2Design, take a look at our credentials.
