Our alternatives to raised exhibition flooring

An all-too-often overlooked element of an exhibition stand is the floor that it sits on. Your exhibition stand flooring can have a huge impact on the overall aesthetic of your stand.

Raised exhibition flooring is a commonly seen feature which lifts your entire exhibition display off the floor, creating a hidden void which can hide the “behind the scenes” elements of your stand.

The void is the primary reason for raised exhibition flooring and is used to hide electrical cables, water supplies mechanical elements, lighting fixtures and functional technology. Hiding cables and pipes not only avoids dangerous trip hazards but also presents a more polished overall aesthetic for your stand.

While this is an obvious benefit of raised exhibition flooring, various other (arguably better) options can provide the same benefits but without the significant drawbacks.

So what exactly are the drawbacks?

Drawbacks of raised exhibition flooring

While raised exhibition flooring does work for some, for most exhibitors the positives are undermined by the many negatives.

Added Costs – Firstly, raised exhibition flooring is another service to organise with the event contractors and an expensive one! Based on the size of your stand this can mean thousands of pounds in additional costs before you’ve even looked at the costs of your stand, giveaways, electrical services, staff, training or furniture.

The larger your stand footprint, the larger this cost gets!

Construction hassles – Raised exhibition flooring also adds a pretty significant step to the construction of your stand which means that if contractors are delayed, or there are issues installing the floor, this can set back your entire installation process.

Trip Hazards – Once the show begins there are issues of health and safety. Raised exhibition flooring is a trip hazard and, because of this, some organisers will insist on the inclusion of contrasting colours or even hazard tape. This can have a detrimental effect on the aesthetic of your stand and take away from your carefully designed brand messaging.

Disabled Access – If your stand flooring is raised by more than 50mm then you will need to include a disabled access ramp which is at least 1m wide. This cannot protrude into the aisle and so must be built into your stand footprint.

If less than 50mm you are not obligated to include a ramp, but this will likely restrict access for wheelchair users, which can present missed opportunities to connect with visitors and could potentially be damaging to your brand image.

Psychological barrier – Alongside the physical barrier for wheelchair users, raised flooring also presents a psychological barrier. The slight step up onto the stand may seem inconsequential but for visitors, it could be the difference between entering your stand or not.

With these factors in mind, it’s not a stretch to say that raised exhibition flooring has the potential to have a serious negative impact on visitors’ perception of your company.

Weight limits – All raised exhibition flooring has a weight limit, which will restrict the products or equipment that you’re able to display. Many businesses have extremely large, heavy products and displaying these will be difficult, if not impossible on a raised exhibition floor.

Merlo, for example, is a company that designs and manufactures components for very large machinery, like forklifts. A standard raised floor simply cannot support the weight of these machines, which means that raised flooring would not be appropriate for a Merlo stand.

Merlo green and white exhibition stand with very large forklift machinery

Uneven flooring – Raised floors, much like thick carpets present the risk of levelling issues for your stand. If the floor is not completely level there is the possibility of skewed or sunken graphics, as well as sloped shelving and alignment issues with doors and furniture. Avoiding raised exhibition flooring (and thick carpet) will prevent these issues from occurring.

Alternatives to a raised exhibition stand floor

Despite the issues, some exhibitors still believe they have no choice but to use a raised floor.

If, for example, lots of electrical sockets or charge points are needed, exhibitors may feel that a raised floor is the only option to hide all of the necessary cables. In reality, there are lots of other (arguably better) options.

Quadrant2Design offer a range of stand features that negate the need for a raised floor. Our exhibition stand framework is hollow and 100% covered by our high-quality graphics panels. This allows all necessary cables and electrical outlets to be hidden out of site within the walls of your stand.

Our lighting features are integrated into the stand walls, with the nitty-gritty wires, bulbs and casings being hidden behind the graphics.

Overhead canopies and walkthroughs provide a way to extend cables and light fixtures across your stand while remaining invisible to visitors.

Alongside their functional use, these canopies also offer a unique attention-grabbing element to the stand and an immersive brand experience for visitors.

Saica Flex exhibition stand with overhead canopy

Standalone features like counters and plinths often include tablets used for gathering lead information and displaying visual demos. These tablets need constant electrical connections to maintain their battery while being used continually throughout the event.

Long-life, industrial battery packs can be hidden inside the framework of the counter, or in the integrated storage cabinets, with holes in the countertops allowing cables to be fed straight through. These battery packs can then be charged out of site from visitors, maintaining the stand seamless and cable-less aesthetic.

JTRS busy green and white exhibition stand with multiple counters and integrated tablets

When devices need to be constantly plugged into the mains, cable tidies can be used to group and cover cables inside a sleek housing that minimises visual impact while also avoiding trip hazards.

With all of these options, the benefits of a raised floor are realised without any of the drawbacks. To find out more about Quadrant2Design’s alternatives to raised exhibition flooring contact our Design Consultants today.

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But what about my exhibition stand flooring?

So you’ve decided that you don’t need or want a raised floor and established alternative ways of hiding cables and maintaining a sleek aesthetic, but what about the floor?

All Quadrant2Design exhibition stand designs include a printed graphic photo-floor. This unique Quadrant2Design innovation extends the branding of your stand from the walls to the floor, creating a truly immersive brand experience for your stand visitors.

The Quadrant2Design photo-floor replaces the drab exhibition hall carpet with attention-grabbing graphics that will bring more visitors to your stand, while also not tripping them up!

Find out more about the Quadrant2Design photo-floors

For more details on our photo-floors, as well as Quadrant2Design’s alternatives to raised exhibition flooring, contact our design team on 01202 723 500 or email design@quadrant2design.com for a free, no-obligation design proposal.