Our latest video review features Nina Alexander, the Marketing Director at AccountingCPD, discussing the benefits of using a Quadrant2Design reconfigurable and reusable exhibition stand.

In this interview, Nina touches on a really distinct benefit of reusable systems: brand recognisability. Some people feel apprehensive about committing to a reusable stand, for fear of looking the same at each show. Nina highlights that this is not a weakness, but one of the greatest strengths of reusable stands.

Maintaining the same visual appearance for four years has actually helped AccountingCPD create a lasting recognisable presence at events. Because what is a good activation if it’s not memorable and recognisable? And while creating recognisability, AccountingCPD was also able to present sustainably in alignment with their company values.

Finally, Nina noted that her experience with Quadrant2Design has been straightforward and supportive, and the team have all been very pleased with their exhibition stand. If you would like to see how our design consultants approach your next stand, get in touch. Email us at design@quadrant2design.com or call us on 01202 723 500 for a free, no-obligation design proposal. 

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