Why You Should Plan Your Autumn Exhibitions Now
The coronavirus pandemic has caught us all off guard and has evolved into a crisis of a magnitude that was unforeseen only a month or so ago. Of course, right now, nothing is more important than everyone’s health. At Quadrant2Design our thoughts are with anyone who may have been affected by the virus and hope everyone can stay safe and well during this challenging time.
As the world struggles to come to terms with the developing situation, the spread of the virus has left businesses counting the costs of finding themselves in a lockdown situation for an unknown period of time. We’re all in uncharted territory at this point, and there’s simply no hiding the fact that most businesses are going to be in for a rocky ride over the next few months.
As with the rest of the world, the exhibition industry has been put on hold for the moment. But there is light at the end of this tunnel as we can expect a period of intense activity in the latter part of the year.
If your business was planning on exhibiting over the coming months, your show will now have almost certainly been postponed until after August. It is also worth remembering that the vast majority of exhibitions scheduled for the spring and summer have been postponed not cancelled. After a prolonged break, this autumn and winter are expected to be an exceptionally busy time for exhibitions.
We know with so much uncertainty hanging over us all right now, and so much to consider, it can be difficult to stay focused on making plans for your autumn exhibition. But, now more than ever, it is vital to keep working on your marketing strategies to help ensure your business can overcome the current challenges and come out of all this in a strong position once normality is resumed.
With 83% of exhibition attendees having buying authority, your autumn exhibition is an excellent opportunity for your business to get back on track and take advantage of these game-changing benefits. And although the current lockdown already feels like it’s going to be a long time, when it comes to organising your exhibition we advise all of our clients that they need at least six months to prepare.
Trying to put together a last-minute exhibiting strategy just before your show will lead to a whole host of problems. The last thing your business needs now is more problems, especially when these are challenges you can control. You can learn more about how to plan for a successful exhibition by reading our guide on how to organise your exhibition.
Plus, given the current economic slowdown, it will be more cost-effective for your business to arrange your exhibition now, rather than get stuck with extortionate late fees or rush costs weeks before your planned event.
This means NOW is the optimum time to continue planning for your autumn show.
But, of course, we recognise these are difficult and uncertain times facing businesses. With so much rethinking and restructuring needed to ensure your business can continue to operate effectively and be in a good position to respond to the current crisis, you’ll already have a lot on your plate.
Savings for New and Existing Customers
This is why at Quadrant2Design we are doing all we can to help our valued clients make the necessary preparations to be ready for their autumn exhibitions.
Existing customers of Quadrant2Design planning to attend their usual autumn exhibition events, and who confirm orders with us in the next few weeks, can take advantage of 25% discount for stand reinstallations, as well as a free of charge ‘Photo-floor’ – our hugely popular digitally printed exhibition floor covering, launched in 2017.*
Brand new customers, still looking at options for exhibition stand design and build at their Autumn events, can take advantage of a 30% discount on their first project, as well as a free ‘Photo-floor’.*
With difficult times ahead, these savings will help your business during the current crisis and to invest properly in your exhibition. If you are planning to exhibit this autumn, by booking your stand now you there are significant savings to be made for your business.
To find out more about our special offers during this time, and to find out how Quadrant2Design can help you get the most out of your autumn exhibition click here.
In the meantime, from everyone at Quadrant2Design, we hope you stay safe and well!
Author Bio | Austin Rowlands
Austin Rowlands is a content writer for Quadrant2Design, with extensive experience in the exhibition and events industry. He uses this industry knowledge to write feature articles and guides to help businesses, across all industries, with all their exhibition needs.