If your business was planning on exhibiting over the coming months, your show will now have almost certainly been postponed until after August. It is also worth remembering that the vast majority of exhibitions scheduled for the spring and summer have been postponed not cancelled. After a prolonged break, this autumn and winter are expected to be an exceptionally busy time for exhibitions.
We know with so much uncertainty hanging over us all right now, and so much to consider, it can be difficult to stay focused on making plans for your autumn exhibition. But, now more than ever, it is vital to keep working on your marketing strategies to help ensure your business can overcome the current challenges and come out of all this in a strong position once normality is resumed.
With 83% of exhibition attendees having buying authority, your autumn exhibition is an excellent opportunity for your business to get back on track and take advantage of these game-changing benefits. And although the current lockdown already feels like it’s going to be a long time, when it comes to organising your exhibition we advise all of our clients that they need at least six months to prepare.