Before your dedicated specialists on your exhibition stand can talk through their offering and your own marketing strategies can pay off, visitors need to be able to find you. In a venue of somewhat 186,000 square metres, it can be a tough feat! Here are 3 ways you can utilise high-level branding on your exhibition stand to be spotted. First.
Take it up to 3.3m
The versatility of the Prestige Events System allows us to be creative and innovative with the piece of kit we exclusively work with. Sitting at 3 quads high (2.4m) is the crux of your exhibition stand, providing a sturdy base for added flair to maximise height and awareness of your brand in a busy exhibition hall.
The first 3 quads provide Wellness Trading with the white space to effectively communicate their products and services, and going up a further quad to 3.3m creates a seamless branding across the breadth of the exhibition stand.
Make a big impression at 3.9m
For Fine Perfumery, they looked to make a big impression at the Spring Fair and the Autumn Fair 2017, both taking place at NEC Birmingham. By increasing the height to 3.9m you’re creating a perfect space to showcase your bold branding, along with a beacon for visitors to spot in a busy hall of exhibitors.
By mixing these three elements, 2.4m, 3.3m and 3.9m, you can create a multitude of shapes and displays that will ensure you’re heads and shoulders above your competitors.
A dramatic graphical drop
If your products are aesthetically pleasing and eye-catching, a full 3.9m graphical drop will give the space it needs to truly make an impact. Fresh Approach coupled this tactic with free-standing units and a powerful photo-floor to stand out at Salon International 2017.
If you’re exhibiting at a big show (or any show!) and want to be spotted first, these 3 features can really maximise your exhibiting prowess. Our Design Consultants are fully versed in the multitude of trade shows that happen throughout the year, as well as the height restrictions in place at different venues. When you speak to them, they’re able to work with you and our in-house CAD designers to get the most out of your exhibition stand space.